How to Write an Article in Just 3 Minutes. Our online content spinner helps you to write unlimited unique articles in few minutes. There are 4 simple steps to which you can write a unique article on any topic by using our free article rewriter. First Search in the Google related Apr 01, · How to write an About Us page. The best About Us pages accomplish their goals through telling a story about a brand. Every story needs a protagonist, and so does every About Us page. In some cases, that might be you or your founding team. In others, you might treat your business as its own character with a distinct story As a freelance article writer, you also get to enjoy working at your own pace, setting your own price (as demand for your writing grows) and you get to enjoy a steady income as a freelance writer. If you want to earn money by writing online for others, here are 10 sites where you can get paid to write your own articles
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Unfortunately, About Us pages are often treated as an obligation rather than an opportunity to build trust, tell your story, and share what makes you, you.
What an About Us page should be is a goal-oriented sales page, one that focuses on highlighting the biggest selling points of your story and brand, article writer website us, making a strong first impression on curious customers.
Your About Page should address those two curiosities shoppers have to help with decision making. In contrast to a landing page, your About Us page is the ideal place to accommodate a number of objectives:.
In short, your About Us page is a home for your founding story, a place to show off your business wins, and a sales page that answers the most pressing question new customers have about your business outside why they should buy its products :.
In some cases, that might be you or your founding team. In others, you might treat your business as its own character with a distinct story. Either way, stories are all about representing change—starting in one place and ending up in another—which is something your About Us page should also do as visitors scroll through it.
If transparency might strengthen your brand, your About Us page is a good opportunity to summarize your supply chain, how your business works, article writer website us, and relate that back to the mission that drives you. This is often accomplished with an illustration or infographic that presents your business model in an easy-to-digest manner, like this one used by Taaluma Totes that explains how they source materials for their products and how donations help support the country of origin.
There are a variety of ways to integrate social proof into your About Us page, from embedding Instagram galleries of customer content to featuring the logos of publications that have covered you, to highlighting a quote you lifted from a customer review. Press mentions, awards, and other wins are common examples of milestones that can be used to help tell the middle of your story. Consider the stats you can use on your About Us page to make a point about your company mission or to quantify your impact as a business.
Putting a face to your brand helps to humanize it, communicate your company culture, and shine a light on the article writer website us who power your business. Even if you only highlight the founders, your About Us page can be a chance to build your personal brand and share how your story and experience makes you and your company a good fit to serve your market. If you can, you should mix up the media on your About Us page to add variety and break up the text in your page design.
At the very least, you can include high-quality behind-the-scenes photos that pull back the curtain and give visitors a glimpse into your business. Keep in mind that writing your actual copy in the first person e. However, a story is just the start. Many ecommerce website builders will include an About Us page in your starter template. The problem is, no generator can create the story behind your article writer website us. About Us pages are unique to your business and should be written with consideration in mind.
Another option is to use the About Us page templates above. Is your website content costing you sales? Learn how to improve your website copy with our free, curated list of high-impact articles. We'll also send you updates on new educational guides and success stories from the Shopify newsletter, article writer website us.
We hate SPAM and promise to keep your email address safe. Get started. The following are examples of different ways you can tackle your About Us page design. At first glance, you get the impression of the company values through imagery and a clear mission statement.
Yeti takes storytelling to another level on its About page. Yeti tells its story. It also features key highlights about the brand that keeps visitors inspired and creates a good user experience. It provides a nice company overview, including a How We Work to give site visitors an inside look at operations.
Its summary explains who the company is, its brand values, and how it differs from other Italian menswear brands. The copywriting is clear and straightforward, which makes 40 Colori sound credible and friendly.
Article writer website us MVMT About Us page makes use of sections to tell different parts of its story. Marie Forleo structures her About page like a long-form letter to the reader. For entrepreneurs who have a personal brand that goes with their business, this style of About Us page might be better, article writer website us.
You can treat your business as one important chapter in a much larger series of stories, starting at the beginning and ending where your ideal reader is introduced as a character. The essence of a brand can be found in the feelings and meaning its name evokes. So another good place to start your story is with why your business bears a certain name. Instead, the story is told through a video, imagery, and sparse copy that summons the article writer website us of resilience, exploration, and embracing the essential.
Use this handy exercise as a guide to article writer website us you craft a compelling brand story and build a loyal audience through the power of storytelling. And for those who are already well into their own story, it article writer website us be worth taking a look at your analytics to see if new visitors are regularly stopping by your About Us page.
Braveen is a content creator and marketer at Shopify where article writer website us develops resources to help entrepreneurs start and grow their businesses. Outside of work, he enjoys writing and tinkering on side projects. Get free online marketing tips and resources delivered directly to your inbox. In the meantime, start building your store with a free day trial of Shopify.
Try Shopify free for 14 days, no credit card required. By entering your email, you agree to receive marketing emails from Shopify. Email address. Your store name. Create your store. Opens in a new window Opens an external site Opens an external site in a new window.
Do you want to create your own online store? Yes Article writer website us. We want to be [STATE YOUR MISSION GOING FORWARD]. Free Reading List: Copywriting Tactics for Entrepreneurs Is your website content costing you sales? Get the article writer website us reading list.
Get our Copywriting Tactics reading list delivered right to your inbox, article writer website us. Almost there: please enter your email below to gain instant access. Email address Get updates. Thanks for subscribing. Free Worksheet: Brand Storytelling Use this handy exercise as a guide to help you craft a compelling brand story and build a loyal audience through the power of storytelling.
Get the worksheet, article writer website us. Get our free Brand Storytelling Worksheet delivered right to your inbox, article writer website us. Email address Start free trial, article writer website us.
About Us page FAQ What is an About Us page? Your about page introduces you to your customers. Share who you are, why you started the brand, your vision and mission, and how you plan to grow. The more you share about yourself, the closer your customers will feel to your brand. How do I write an About Us page? Set the scene by introducing the characters and status quo. Introduce the problem that caused you to act.
Explain how you found a solution and the challenges you faced. Share the milestones your business has hit, article writer website us. Describe the future for your company or state its mission and goals. Why do websites have About Us content? About Us content is a way for customers to learn about you and create a sense of trust in your brand.
How do you add an About page in Shopify? About the author Braveen Kumar Braveen is a content creator and marketer at Shopify where he develops resources to help entrepreneurs start and grow their businesses.
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